The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleHow KFC turned threat into opportunity by suspending its iconic slogan Read More...
View articleSEISO guide to test the latest Google Ads features and let them work for you Read More...
View articleWhat’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
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Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...
View articleAI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...
View articleInteractive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleStrengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...
View articleJulie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...
View articleColorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...
View articleAfter testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...
View articleAn intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well. Read More...
View articleDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleThe budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleThe Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...
View articleThe first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
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