If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articlePricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...
View articleEven though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business mi...
View articleAI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...
View articleNew mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...
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In the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...
View articleCision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...
View articleUniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...
View articleThe podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...
View articleForget typing, voice search is booming. Businesses need Voice Search Optimization (VSO) to rank for conversational queries and secure top spots in sea...
View articleBlockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...
View articleLive streaming content has become a key digital marketing tool, offering real-time engagement and fostering brand loyalty. Best practices include inte...
View articleAs AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...
View articleThe partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...
View articleAs voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...
View articleUnpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...
View articleIf 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...
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View articleSmart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...
View articleAs 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleThe rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...
View articleAs the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...
View article"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...
View article"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
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