TikTok Challenges Instagram's Reign with the Launch of TikTok Photos
Customer Marketing

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

2m ClickZ News Staff

TikTok Challenges Instagram's Reign with the Launc...

In the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

3m ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Unlocking the power of real-time engagement: A comprehensive guide to live streaming success
Social media

Unlocking the power of real-time engagement: A comprehensive guide to live ...

3m ClickZ News Staff

Unlocking the power of real-time engagement: A com...

Live streaming content has become a key digital marketing tool, offering real-time engagement and fostering brand loyalty. Best practices include inte...

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Dispelling myths and understanding realities of social impressions measurement
322023

Dispelling myths and understanding realities of social impressions measurem...

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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Four ways to predict (and prevent) a reputation crisis
Digital Marketing

Four ways to predict (and prevent) a reputation crisis

2y Ann Smarty

Four ways to predict (and prevent) a reputation cr...

Techniques to effectively handle and probably even come out as a winner Read More...

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Why Wordle is winning
Campaigns

Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Three ways B2B brands can win over millennials
B2B

Three ways B2B brands can win over millennials

3y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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How businesses can and should become influencers themselves
Digital Marketing

How businesses can and should become influencers themselves

3y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

3y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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Survey: Social media, marketing and the impact of the news
Digital Marketing

Survey: Social media, marketing and the impact of the news

3y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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The role of AI & social media marketers in a B2B marketing campaign
AI & Automation

The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Best practices for influencer marketing to Gen Z post COVID-19
Digital Marketing

Best practices for influencer marketing to Gen Z post COVID-19

3y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in
Digital Marketing

Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions fo...

4y Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

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Why Nextdoor should be part of your SMBs social media strategy
Digital Advertising

Why Nextdoor should be part of your SMBs social media strategy

4y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising

How local ads can mitigate COVID-19’s impact on SMBs

4y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions
Digital Marketing

Key Insights: The two missing pieces of your holiday season digital strateg...

4y Kamaljeet Kalsi

Key Insights: The two missing pieces of your holid...

The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...

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Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

4y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

4y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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The holiday guide to cross-platform social media advertising
Digital Marketing

The holiday guide to cross-platform social media advertising

4y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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Tips to reinvigorate your social marketing strategy for impact & authenticity
Digital Marketing

Tips to reinvigorate your social marketing strategy for impact & authentici...

4y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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How brands are creating communities and cultural moments on TikTok
Brand awareness

How brands are creating communities and cultural moments on TikTok

4y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The what, why, and how of TikTok's advertising gold rush
Digital Marketing

The what, why, and how of TikTok's advertising gold rush

4y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
Digital Advertising

The Facebook ads boycott: How to actively participate without sacrificing y...

4y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

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Facebook ban: A unique opportunity to measure paid social’s revenue performance
Digital Advertising

Facebook ban: A unique opportunity to measure paid social’s revenue perform...

4y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

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Setting the standard: How to rightsize your influencer budget
Digital Marketing

Setting the standard: How to rightsize your influencer budget

4y Pierre-Loic Assayag

Setting the standard: How to rightsize your influe...

Traackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use...

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