Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...
View articleImpact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...
View articleSprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...
View articleHow has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...
View articleSarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...
View articleThe ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...
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Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...
View articleIvan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...
View articleAfter testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleSocial media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View articleWhat does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...
View articleSnap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
View articleA new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...
View articleSpend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...
View articleFacebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...
View articleDeepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
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