It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articlePsychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for suc...
View articleSocial media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...
View articleDepending on your product or service, Instagram marketing could be an essential piece of your social media strategy. Here are 5 tips for better ROI. R...
View article49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
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In the world of social media, not all engagement is created equal. Consider who you reach, who your target audience is, and who your competition engag...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleInstagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...
View articleMuch more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...
View articleIGTV is Instagram’s attempt to highlight long-form videos in a new platform. How successful is it up to now and what’s the best way for brands to bene...
View articleInfluencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...
View articleIf you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...
View articleVisual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...
View articleFacebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...
View articleHow does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...
View articleInstagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...
View articleWhile we have heard lots of predictions for 2018, here we look at what we can take from 2017 to inform our strategy in 2018. Read More...
View articleOn Thursday (Jan 11, 2018) Facebook announced the decision to prioritize the content from family and friends over Pages. Soon after, its share price f...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
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