Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleAdvances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...
View articleThe problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Read More...
View article
Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analyti...
View articleTake the long view when analyzing visitor behavior on Web sites. Last of a series. Read More...
View articleAdapting these metric techniques to new Web technologies. First of a series. Read More...
View articleResponsys acquired Loyalty Matrix to add predictive modeling to its on-demand marketing services. Read More...
View articlePredictive analytics takes data mining to the next level, giving marketers a means to use the mountains of data they collect every day. Read More...
View article