Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
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How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View articleLinqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleAdobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...
View articleEight tools to create a successful influencer marketing campaign Read More...
View articleMarketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...
View articleCutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...
View articleThis week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleThe use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...
View articleIn January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...
View articleThe increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...
View articleAccording to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...
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