If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleThe digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
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Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
View articleHow will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View articleCitizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...
View articleThe formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleAs marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...
View articleA transformation that bridged the gap between the business, customer, and in-house talent Read More...
View articleLinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleHere's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleData Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleLeveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...
View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
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