The post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
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View articleLoyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...
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View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
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Brands need an omnichannel mix to stay relevant, especially as customers stay at home for safety and are inundated with internet clutter. Read More...
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View articleGive new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read More...
View articleJake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurab...
View articleCustomer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleBenefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...
View articleEcommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...
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