If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleZoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...
View articleAldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...
View articlePricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...
View articleAsda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed ...
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Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...
View articleThe corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment b...
View articleLinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...
View articleOpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...
View articleWelch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...
View articleThe Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...
View articleRebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...
View articleAI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleAs the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...
View articleAI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the...
View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleGoogle's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regula...
View articleConversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleThe digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...
View articleThe event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
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