Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed ...
View articleWelch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...
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View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
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Conversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...
View articleGamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...
View articleThe partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...
View articleSourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...
View articleMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
View article"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...
View articleEven though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...
View articleJames Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...
View articleThe formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...
View articleFive pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...
View articleExclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
View articleFancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
View article30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...
View articleEnsuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...
View articleA transformation that bridged the gap between the business, customer, and in-house talent Read More...
View articleA view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...
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View articleHere's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...
View articleBy 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
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