Airbnb's Global Marketing 'Icons' Campaign Strategy
Advertising & Promotion

Airbnb's Global Marketing 'Icons' Campaign Strategy

2m Priscilla Soedarpo

Airbnb's Global Marketing 'Icons' Campaign Strateg...

Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...

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Harnessing WhatsApp in your Digital Marketing Strategy
Advertising & Promotion

Harnessing WhatsApp in your Digital Marketing Strategy

2m Priscilla Soedarpo

Harnessing WhatsApp in your Digital Marketing Stra...

WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...

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How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

2m ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

11m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Taking your buyer experience from transactional to relationship-driven
Actionable analysis

Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Overcoming CX shortfalls across digital channels with (and without!) AI
Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
AR & VR

2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

3y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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How Brakes bridged the B2B/ B2C gap to feed a nation
B2C

How Brakes bridged the B2B/ B2C gap to feed a nation

4y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

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4 strategic differences in writing emails for B2B vs B2C
B2C

4 strategic differences in writing emails for B2B vs B2C

7y Katie Callaghan

4 strategic differences in writing emails for B2B ...

Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...

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Tips to boost B2C sales into China using Alibaba
Asia

Tips to boost B2C sales into China using Alibaba

8y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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Four lessons B2C marketers can learn from B2B
B2C

Four lessons B2C marketers can learn from B2B

8y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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B2B Marketing Automation Teaches B2C Marketers a New Trick
Automation

B2B Marketing Automation Teaches B2C Marketers a New Trick

10y Mathew Sweezey

B2B Marketing Automation Teaches B2C Marketers a N...

B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing ...

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No More B2C Marketing Envy
B2C

No More B2C Marketing Envy

11y Roger Katz

No More B2C Marketing Envy

Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...

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