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    Should You Consider Rebranding?
    Brand awareness

    Should You Consider Rebranding?

    1m Priscilla Soedarpo

    Should You Consider Rebranding?

    Rebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...

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    A blueprint to selecting visuals that boost SEO in a TikTok-centric world
    Brand experience

    A blueprint to selecting visuals that boost SEO in a TikTok-centric world

    12m Matthew O'Such

    A blueprint to selecting visuals that boost SEO in...

    Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
    Advertising & Promotion

    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

    1y Team ClickZ

    Ray-Ban and AEG's winning formula: Music festivals...

    How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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    Brands, be mindful or be gone
    Brand experience

    Brands, be mindful or be gone

    1y Adrienne Little

    Brands, be mindful or be gone

    A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...

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    Dispelling myths and understanding realities of social impressions measurement
    322023

    Dispelling myths and understanding realities of social impressions measurem...

    1y Jamie Bolton

    Dispelling myths and understanding realities of so...

    Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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    30 DTC brands that showcased exceptional performance in Q4
    322023

    30 DTC brands that showcased exceptional performance in Q4

    1y Jamie Bolton

    30 DTC brands that showcased exceptional performan...

    The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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    The 3M levers advertisers can use to trigger positive behavior change
    Advertising & Promotion

    The 3M levers advertisers can use to trigger positive behavior change

    2y Mark DiMassimo

    The 3M levers advertisers can use to trigger posit...

    The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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    Building a bulletproof marketing collaboration strategy
    Brand experience

    Building a bulletproof marketing collaboration strategy

    2y Ann Smarty

    Building a bulletproof marketing collaboration str...

    Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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    How brand experience is changing the company-agency relationship
    Brand experience

    How brand experience is changing the company-agency relationship

    2y Todd Irwin

    How brand experience is changing the company-agenc...

    For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...

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