Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...
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View articleConversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...
View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
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Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...
View articleEnsuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...
View articleA view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...
View article30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleGoogle shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...
View articleAs 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
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