Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...
View articleThe corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment b...
View articleThe digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleThe obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...
View articleBusiness-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...
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Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change...
View articleWhen talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...
View article"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...
View articleWith an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...
View articlePublicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleDevice addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...
View articleBringing technology and talent to maximize market insights and prescribe action. Read More...
View articleKameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...
View articleUK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...
View articleMost companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...
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