The event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...
View articleEngage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...
View articleComplex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...
View articleClate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...
View articleBill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...
View articleAudiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn’t mean brands should necessaril...
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If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...
View articleOne of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...
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