According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...
View articleWhen measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...
View articleThanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleInsurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...
View article
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...
View articleWhen you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...
View articleAs consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...
View articleA new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...
View articleAll restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...
View articleSponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleLocal businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleAdblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleNo matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true ...
View articleGoogle Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to cre...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleWorking for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...
View articleIt’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
View articleTech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View article