The media agency of the future will have groups focusing on the three primary ways media is purchased: search, social media, and ad exchanges. Read Mo...
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View articleAds update dynamically with latest tweets from an advertiser's Twitter account. Read More...
View articleAd exchanges are making the quality and power of a publication's brand meaningless. Here's what publishers must do to adapt. Read More...
View articleWhile WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Read More...
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Two reasons why real-time bidding can potentially create value for buyers and sellers simultaneously. Read More...
View articleAudience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...
View articleDigital display advertising can take a larger piece of the budget pie, but the interactive advertising industry must meet the demands of brands for an...
View articleReal-time bidding can help marketers manage display advertising campaigns more nimbly. Here's why. Read More...
View articleThe forces reshaping the media landscape and bringing real-time bidding discussions to the forefront have little to do with "real time" anything. Read...
View articleDSP technology is all about making more intelligent decisions, so here are some factors to consider. Read More...
View articleTarget your desired customer with greater precision using real-time bidding and demand side platform optimization. Read More...
View articleAn approach to buying display ad media can help meet conversion goals and branding objectives. Here's how. Read More...
View articleA look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. Read More...
View articleSuppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers ...
View articleThe auction media model, which helped to drive the explosive growth of search marketing, now comes to online display advertising. Read More...
View article[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding. Read More...
View articleHit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on? Read More...
View articleThe new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Read More...
View articleDirect marketing is a lot of science and only a little bit of art. Learn to play by the numbers and win. Read More...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleHallmarks of bad advertising -- and some fixes. Read More...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
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