Warner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...
View articleIn 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
View articleThe environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...
View articleMeta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform t...
View articleAs AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provide...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleThese newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...
View articleNavigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...
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View articleWhy advertisers should pump the brakes on ineffective formats and give OOH a larger slot in their media mix during major shifts Read More...
View articleWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleHow to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
View articleHere's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...
View articleHow KFC turned threat into opportunity by suspending its iconic slogan Read More...
View articleAn agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleNext week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
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