We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
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George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleYesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data sugge...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View articleAs it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleIn 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...
View articleEasily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...
View articleBrand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleLast week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View articleMike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...
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