Social media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...
View articleWith an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleTikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...
View articleTikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact soci...
View articleThe success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...
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The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...
View articleUnleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...
View articleSocial media algorithms are constantly updated, affecting visibility and engagement. Platforms like Instagram, TikTok, and LinkedIn have introduced ne...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleA volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...
View articleHow to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...
View articleSmart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...
View articleWith performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...
View articleMarketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...
View articleThese newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...
View articleAs 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...
View articleEffective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleBrands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...
View articleBusiness-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...
View articleWith the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...
View articleHow will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
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