OpenAI's Leap into Search
AI

OpenAI's Leap into Search

1m ClickZ

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...

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Mastering voice search optimization: Talk like a local, rank like a pro
Search Marketing

Mastering voice search optimization: Talk like a local, rank like a pro

3m ClickZ News Staff

Mastering voice search optimization: Talk like a l...

Forget typing, voice search is booming. Businesses need Voice Search Optimization (VSO) to rank for conversational queries and secure top spots in sea...

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ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

11m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Winning at search: why vigilance and strategy alignment are necessary evils
Data-Driven Marketing

Winning at search: why vigilance and strategy alignment are necessary evils

1y Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Exploring the rise of top-of-funnel advertising in ecommerce for 2023
322023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

1y Jamie Bolton

Exploring the rise of top-of-funnel advertising in...

Brands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...

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"Why should I budget for SEO?"
Digital Marketing

"Why should I budget for SEO?"

3y Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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The importance of accurate keyword difficulty scores
Data

The importance of accurate keyword difficulty scores

3y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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Analyzing the best ecommerce platforms for SEO
Digital Marketing

Analyzing the best ecommerce platforms for SEO

3y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

3y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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Making technical-SEO accessible to everyone
Digital Marketing

Making technical-SEO accessible to everyone

4y Tereza Litsa

Making technical-SEO accessible to everyone

Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read More...

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How to adapt your SEO strategy to navigate through the pandemic
Digital Marketing

How to adapt your SEO strategy to navigate through the pandemic

4y Tereza Litsa

How to adapt your SEO strategy to navigate through...

How can you use SEO to boost your business? Here are some practical tips. Read More...

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Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere
Digital Marketing

Tech talk with OnCrawl: The role of SEO in the greater digital marketing sp...

4y Abhishek Shah

Tech talk with OnCrawl: The role of SEO in the gre...

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...

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How to be successful with Google Shopping Ads
Digital Advertising

How to be successful with Google Shopping Ads

4y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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What a digital-only world means for your marketing strategy
Data insights

What a digital-only world means for your marketing strategy

4y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19
Digital Advertising

The times, they are e-changin': How re-engagement has become more valuable ...

4y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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A world without third-party data: The end of personalized marketing?
Data insights

A world without third-party data: The end of personalized marketing?

4y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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The sky is not falling: You’ll be fine without cookies
Data insights

The sky is not falling: You’ll be fine without cookies

4y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

4y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month
Case Study

Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 p...

4y Sergey Belov

Adv.Cake leverages anti-cookie-stuffing technology...

Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read More...

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The latest trends in education demand & student digital engagement
Digital Advertising

The latest trends in education demand & student digital engagement

4y Tereza Litsa

The latest trends in education demand & student di...

Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read ...

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Avoid campaign overspend with an automated budget monitor
Digital Marketing

Avoid campaign overspend with an automated budget monitor

4y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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Retailers are competing with banks for top spots in credit card search rankings
Digital Marketing

Retailers are competing with banks for top spots in credit card search rank...

5y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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Five insights about the future of programmatic advertising
Digital Advertising

Five insights about the future of programmatic advertising

5y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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Voice search ascending: Three areas that require your attention right now
Digital Marketing

Voice search ascending: Three areas that require your attention right now

5y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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As shoppers flock to Amazon, the role of search is changing
Ecommerce

As shoppers flock to Amazon, the role of search is changing

5y Emily Alford

As shoppers flock to Amazon, the role of search is...

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....

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