If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleAldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...
View articleSocial media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...
View articleLinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...
View articleGoogle's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...
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In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...
View articleWarner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...
View articleWelch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...
View articleMotorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying...
View articleThe Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleOpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...
View articleThe Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...
View articleThe CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...
View articleWith an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleMarket segmentation is key in digital marketing, allowing businesses to personalise campaigns for specific consumer groups, enhancing brand connection...
View articleIn the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...
View articleNew regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...
View articleThe attention economy represents a modern business model where consumer attention is a valuable currency, with companies competing to capture and mone...
View articleA review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleIn 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
View articleTikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...
View articleThe environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...
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