Clorox Sponsors First 'DailyBuzz' Site from Federated Media
CPG

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

13y Lisa Lacy

Clorox Sponsors First 'DailyBuzz' Site from Federa...

Series of new sites will curate content on specific topics with a variety of brands attached. Read More...

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Local.com Shopping Spree Yields Deals and Real-Time Product Search
Ecommerce

Local.com Shopping Spree Yields Deals and Real-Time Product Search

13y Susan Kuchinskas

Local.com Shopping Spree Yields Deals and Real-Tim...

Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

13y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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Will Etao Be China's Answer to Ecommerce Search?
Asia

Will Etao Be China's Answer to Ecommerce Search?

13y Adaline Lau

Will Etao Be China's Answer to Ecommerce Search?

Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Read More...

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Booming E-commerce in China: 5 Implications for Online Advertising and Marketing
Asia

Booming E-commerce in China: 5 Implications for Online Advertising and Mark...

13y Michael Zung

Booming E-commerce in China: 5 Implications for On...

China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Read More...

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PepsiCo Talks Social After Soda Brand's Fall to Third Place
CPG

PepsiCo Talks Social After Soda Brand's Fall to Third Place

13y Christopher Heine

PepsiCo Talks Social After Soda Brand's Fall to Th...

Global director for digital says blaming decline on social media is wrong-headed. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'
CPG

Kraft Brings Back 'Real Women of Philadelphia'

13y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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Walgreens Runs First National Foursquare Campaign
Ecommerce

Walgreens Runs First National Foursquare Campaign

13y Christopher Heine

Walgreens Runs First National Foursquare Campaign

Promotion underscores retailer's shift to digital. Read More...

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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
CPG

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

13y Christopher Heine

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...

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Social Media Influenced Just 5% to Visit Retail Sites
Ecommerce

Social Media Influenced Just 5% to Visit Retail Sites

14y Anna Maria Virzi

Social Media Influenced Just 5% to Visit Retail Si...

ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...

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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Analytics

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

14y Joe Nguyen

E-Commerce in Asia Pacific: Big Opportunity for a ...

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...

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Mall of America Reserves Holiday Parking for Twitter Followers
Ecommerce

Mall of America Reserves Holiday Parking for Twitter Followers

14y Lisa Lacy

Mall of America Reserves Holiday Parking for Twitt...

Precious parking spaces are promised to those who follow @MallofAmerica. Read More...

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Cyber Monday Spending Up 16 Percent in 2010
Ecommerce

Cyber Monday Spending Up 16 Percent in 2010

14y Jack Marshall

Cyber Monday Spending Up 16 Percent in 2010

Monday represented the heaviest day of U.S. online spending in history, according to comScore. Read More...

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Retail Sites Enjoy Double Digit Sales Growth on Black Friday
Ecommerce

Retail Sites Enjoy Double Digit Sales Growth on Black Friday

14y Douglas Quenqua

Retail Sites Enjoy Double Digit Sales Growth on Bl...

Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Read More...

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Study: Mobile Search Goes Mainstream in Asia
Asia

Study: Mobile Search Goes Mainstream in Asia

14y Adaline Lau

Study: Mobile Search Goes Mainstream in Asia

Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...

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Google Launches Boutiques.com: Guided Approach to Fashion Shopping
Ecommerce

Google Launches Boutiques.com: Guided Approach to Fashion Shopping

14y Lisa Lacy

Google Launches Boutiques.com: Guided Approach to ...

Google is more forcefully throwing its hat into the online shopping space. Read More...

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Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores
Ecommerce

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

14y Lisa Lacy

Airwalk Augments NYC and LA With 'Invisible' Pop-U...

Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Read More...

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More 'Me Too' Search Engines in China?
Asia

More 'Me Too' Search Engines in China?

14y Richard Mabey

More 'Me Too' Search Engines in China?

While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...

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YouTube Ads Serve Up Negative Messaging for Cheerios
CPG

YouTube Ads Serve Up Negative Messaging for Cheerios

14y Christopher Heine

YouTube Ads Serve Up Negative Messaging for Cheeri...

Promoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...

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Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director
Ecommerce

Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director

14y Christopher Heine

Louis Vuitton's Digital Focus Will Keep It in Fash...

Underscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...

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Pepsi Returns to Super Bowl With User Generated Ads
CPG

Pepsi Returns to Super Bowl With User Generated Ads

14y Jack Marshall

Pepsi Returns to Super Bowl With User Generated Ad...

Users are invited to submit ad creations and vote for favorites. Read More...

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AmEx Aligns With Twitter for Fashion Week
Ecommerce

AmEx Aligns With Twitter for Fashion Week

14y Lisa Lacy

AmEx Aligns With Twitter for Fashion Week

A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Read More...

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Pepsi Re-Ups 'Refresh,' Extends Project Overseas
CPG

Pepsi Re-Ups 'Refresh,' Extends Project Overseas

14y Jack Marshall

Pepsi Re-Ups 'Refresh,' Extends Project Overseas

Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...

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Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
Ecommerce

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

14y Christopher Heine

Facebook Goes Back to School With Eddie Bauer, Tig...

The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Read More...

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Cotton Makes Social Interaction the Fabric of Its Brand
Data insights

Cotton Makes Social Interaction the Fabric of Its Brand

14y Lisa Lacy

Cotton Makes Social Interaction the Fabric of Its ...

A new site and Facebook page aim to boost communication with consumers. Read More...

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Visa Launches Web-Merchant Crackdown
Ecommerce

Visa Launches Web-Merchant Crackdown

24y Dana Blankenhorn

Visa Launches Web-Merchant Crackdown

Visa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started id...

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