Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and produc...
View articleMondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...
View articleBy pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-marke...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View article
A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleA substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleJohn Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Read More...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleMore than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...
View articleMore consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...
View articleMore than 30 percent of shoppers used YouTube to shop for apparel. Read More...
View articleWhat does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Read More...
View articleQ2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleE-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...
View articleComScore/Facebook study measures amplification ratio of top brands. Read More...
View articleBonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Read More...
View articleAd agency, ad tech vendors ramp up their offerings. Read More...
View articleJapanese e-commerce giant leads a $100 million investment in the social network. Read More...
View articleSephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform. Read More...
View articleRetail giant leans on email; little if any sales staff needed. Read More...
View article2D products can be scanned and bought with mobile phones. Read More...
View articleRetailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Read More...
View articleA key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...
View article