Zoopla's AI-Driven Summer Marketing Campaign
AI

Zoopla's AI-Driven Summer Marketing Campaign

3w Priscilla Soedarpo

Zoopla's AI-Driven Summer Marketing Campaign

Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...

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Meta's New Generative AI Tool for Marketers
AI & Automation

Meta's New Generative AI Tool for Marketers

1m Priscilla Soedarpo

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...

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An Introduction to SMS Marketing
Mobile

An Introduction to SMS Marketing

1m ClickZ

An Introduction to SMS Marketing

Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business mi...

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A Review of GenAI's Impact on Marketing and Sales
AI

A Review of GenAI's Impact on Marketing and Sales

2m Priscilla Soedarpo

A Review of GenAI's Impact on Marketing and Sales

A review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...

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Can You Leverage AI to Strengthen Your Brand Identity?
AI & Automation

Can You Leverage AI to Strengthen Your Brand Identity?

2m Priscilla Soedarpo

Can You Leverage AI to Strengthen Your Brand Ident...

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...

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Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

2m Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

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WPP and Google Cloud Forge a Revolutionary Partnership in Marketing
AI

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

2m ClickZ News Staff

WPP and Google Cloud Forge a Revolutionary Partner...

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...

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AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

2m ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

3m ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Revolutionizing social media content creation with generative AI: strategies, insights, and future prospects
AI & Automation

Revolutionizing social media content creation with generative AI: strategie...

3m ClickZ News Staff

Revolutionizing social media content creation with...

Unleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...

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Exploring the boundless opportunities and challenges of digital marketing in the Metaverse
Digital Marketing

Exploring the boundless opportunities and challenges of digital marketing i...

3m ClickZ News Staff

Exploring the boundless opportunities and challeng...

The Metaverse, a virtual platform blending AR and the internet, is transforming digital interactions into immersive experiences. It offers new marketi...

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A comprehensive guide to streamlining digital marketing strategies
AI & Automation

A comprehensive guide to streamlining digital marketing strategies

3m ClickZ News Staff

A comprehensive guide to streamlining digital mark...

Feeling overwhelmed by digital marketing tasks? Marketing automation automates repetitive actions, frees up time for strategic planning, and personali...

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Marketing makeover: Blockchain's disruptive power
Blockchain

Marketing makeover: Blockchain's disruptive power

3m ClickZ News Staff

Marketing makeover: Blockchain's disruptive power

Blockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...

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The enduring power of email marketing: Supercharged by AI for personalized engagement
AI & Automation

The enduring power of email marketing: Supercharged by AI for personalized ...

4m ClickZ News Staff

The enduring power of email marketing: Supercharge...

Unleash the power of AI to supercharge your email marketing campaigns, crafting personalized content that drives engagement and conversions like never...

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The Magic of AR in Modern Marketing
AR & VR

The Magic of AR in Modern Marketing

4m ClickZ News Staff

The Magic of AR in Modern Marketing

Augmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-e...

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Forbes Sets New Standard for Metaverse Experiences
Emerging Technology

Forbes Sets New Standard for Metaverse Experiences

4m ClickZ News Staff

Forbes Sets New Standard for Metaverse Experiences

Forbes' venture into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. Read ...

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Why SMS marketing should form a core part of your strategy
Analytics

Why SMS marketing should form a core part of your strategy

4m ClickZ News Staff

Why SMS marketing should form a core part of your ...

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...

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From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

11m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Voice search consumer trends: D2C brands, are you listening?
Artificial intelligence

Voice search consumer trends: D2C brands, are you listening?

11m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

12m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

1y Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Preparing for the third act: We’re getting marketing personalization all wrong
Content & Experience

Preparing for the third act: We’re getting marketing personalization all wr...

1y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Measuring metaverse success without traditional identity resolution capabilities
Metaverse

Measuring metaverse success without traditional identity resolution capabil...

2y Jason Alan Snyder

Measuring metaverse success without traditional id...

The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to m...

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Overcoming Web3 skepticism to reap early adopter rewards
Web3

Overcoming Web3 skepticism to reap early adopter rewards

2y Benjamin Broomfield

Overcoming Web3 skepticism to reap early adopter r...

Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early...

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CSR in the metaverse: Why marketers must prioritize inclusivity and diversity
Metaverse

CSR in the metaverse: Why marketers must prioritize inclusivity and diversi...

2y Skip Wilson

CSR in the metaverse: Why marketers must prioritiz...

Big tech’s vision of the metaverse is coming. But as the hardware and software are created, we can build our new world as it should have been - and cu...

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