In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding pri...
View article"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that sh...
View articleEach of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...
View article"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...
View articleExclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
View articleFancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
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How brands can use blockchain tokens to revolutionize the customer experience Read More...
View articleEnsuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...
View articleAs the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...
View articleNicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
View articleHow a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...
View articleWhy marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleWall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...
View articleHere's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleBy 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
View articleThe pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...
View articleReadspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...
View articleOpen banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...
View articleConversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...
View articleChannable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...
View articleThis article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...
View articleAcoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...
View articleA B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleModern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...
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