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    The 3 most destructive mistakes marketers make with intent data
    Analytics

    The 3 most destructive mistakes marketers make with intent data

    4y Kirsten Markson

    The 3 most destructive mistakes marketers make wit...

    Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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    Marketing can legitimately be the standard bearer for digital ethics - here’s how
    Data

    Marketing can legitimately be the standard bearer for digital ethics - here...

    4y Kevin Mar-Molinero

    Marketing can legitimately be the standard bearer ...

    Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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    Fool’s gold – Leaving behind “match rate” as a success metric for identity
    Analytics

    Fool’s gold – Leaving behind “match rate” as a success metric for identity

    4y Gerry Bavaro

    Fool’s gold – Leaving behind “match rate” as a suc...

    Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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    Brands need to use the pandemic to clean up their data
    Data

    Brands need to use the pandemic to clean up their data

    4y JoAnne Monfradi Dunn

    Brands need to use the pandemic to clean up their ...

    Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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    Tech Talk with Pi Datametrics: Controlling your content performance with the right data
    Content

    Tech Talk with Pi Datametrics: Controlling your content performance with th...

    4y Team ClickZ

    Tech Talk with Pi Datametrics: Controlling your co...

    Insights from data are only precious if they are actionable and value-led. Read More...

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    Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data
    Analytics

    Tech Talk with BlueConic: How the world's leading CDP centralizes and optim...

    4y Michael McManus

    Tech Talk with BlueConic: How the world's leading ...

    First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

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