In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleIn today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...
View articleGoogle Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...
View articleThe answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...
View articleSteps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...
View articleEffective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...
View articleBrands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...
View articleIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceHow brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...
View articleMost brands are measuring their marketing spend using either Google Analytics or ad platform tools. These approaches are both fundamentally flawed – G...
View resourceThe Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage...
View resourceThe need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete t...
View resourceAs 2022 surges on, each day, week, and month presents fresh challenges for eCommerce advertising. It’s been a volatile year with lockdowns endin...
View resource30-second summary: For many businesses, the holiday season can be a busy time so having a solid PPC strategy in place can make a huge impact Don̵...
View articleFrom Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...
View articleSellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...
View articleIn our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articleIn this closing keynote discussion, our expert panel (including Amazon, BigCommerce and Burrow) will break down their insights on the future of Ecomme...
View resourceNo one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good. New shops popped up either due to unemploy...
View articleSenior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...
View articleClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...
View articleIf you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...
View articleCyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...
View articleIn the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleDuring this three hour event we will deep dive into the marketing technology and strategies that are transforming ecommerce. Read More...
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