Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleThe advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleAnna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. Read...
View articleGen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...
View articleCTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleUs digital people can laugh at ourselves from time to time you know, and here's the proof from John St. advertising. This video parody has got us in s...
View articleSMG has dibs on addressable TV ad inventory at national scale. Read More...
View articleSales arrangement marks progress for Google's fledgling TV ad product. Read More...
View articleAn ad sales agreement bodes well for TiVo but is unlikely to live long. Read More...
View articleThe firm's ads will concentrate on services like VOIP and home networking to better sell the service. Read More...
View articleThe cable technology and programming giant reveals its plan for dominating interactive TV advertising and commerce. Read More...
View articleFacing intense competition from Baby Bells and its own past as Telocity, DirecTV Broadband debuts a new advertising push. Read More...
View articleGrey follows Interpublic's announcement of an interactive television strategy with an agreement to roll outthe Alley firm's SpotOn technology in the U...
View articlePlayers are scrambling to beef up their interactive TV offerings, in a state of heady speculation about the medium's future capabilities. Read More...
View articleThe New York-based direct mailer-turned-interactive TV player looks to expand overseas, while VNU's Claritas expands its own iTV initiatives. Read Mor...
View articleAgency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...
View articleA player in the interactive TV advertising space gained some sizableground this week, solidifying deals with several major firms. Read More...
View articleThe deal enables ACTV to offer its technology to Cylo's clients. Read More...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleACTV Inc. in New York City named David Ziskind as executive vice president ofACTV Net, the company's Internet division. Read More...
View articleThe Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleSamsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleMass personalization campaigns are designed to build and enhance user engagement throughout the digital experience. Franklin Parrish explains how to d...
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