The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...
View articleNew mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...
View articleBelow you will find an outline of ClickZ’s content calendar for upcoming quarters of 2024. If you would like to submit an opinion, feature in o...
View articleMillennials (aged 25-34) were the most successful at spotting non-human content, aligning with the age of consumers most likely to use AI when creatin...
View articleUnleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...
View articleContent repurposing revitalizes existing materials, extending reach and efficiency in digital marketing. It addresses challenges by adapting content f...
View articleAs Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build au...
View articleMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceA guide for brands to make the most of collaboration from a strategy and process point of view Read More...
View articleHow the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...
View articleIncluding your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...
View articleIt's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleThis playbook will lead you through the different areas of marketing and align them to their main content goals. Read More...
View resourceMarketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections ...
View resourceKeep your finger on the pulse of content performance for better visibility, agility, and prioritization. You’ve launched yet another campaign to deliv...
View resource30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...
View articleIn the last few years, the customer experience (CX) has become more important than ever. For companies in nearly every industry, the pressure to effic...
View resourceEncourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...
View articleA rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...
View articleIsabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleCeros' Alex Kelly discusses why marketers need to meet the growing demand for immersive, interactive content in order to stay ahead of the competition...
View eventVanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...
View articleJeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...
View articleOnline marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...
View articleIf you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...
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