Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...
View articleChase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleGDPR, enacted in 2018, has transformed data handling in marketing, emphasizing privacy and compliance. As 2024 approaches, marketers face challenges i...
View articleA monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleThe Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceHow to lay the foundation for an improved customer experience across digital channels Read More...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
View articleMarketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read More...
View articleBig-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...
View articleIn an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies contin...
View articleIP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...
View resourceWhile the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approa...
View eventConsumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...
View resourceBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View articleFor smaller marketing teams, having the ability to be nimble with marketing tactics while maximizing their effectiveness is essential to driving deman...
View resourceAs marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleHere's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...
View articleHow to get the strategy, technology, and value of change right Read More...
View articleMarketing is getting more and more complex, and there are three challenges that are facing the marketers today. These three challenges are: the declin...
View resourceFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceToday’s most valuable resource is data. Luckily, there is an abundance of it available. In fact, internet users generate some 2.5 quintillion bytes of...
View resourceOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
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