November | The human nature of digital disruption: Brian Solis, Altimeter Group
Digital Leaders

November | The human nature of digital disruption: Brian Solis, Altimeter G...

7y Rebecca Sentance

November | The human nature of digital disruption:...

Brian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...

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The rise of the AI-automated enterprise
AI & Automation

The rise of the AI-automated enterprise

4y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

4y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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Artificial Intelligence in Marketing
Summit

Artificial Intelligence in Marketing

25 June 2020
4y Virtual Event (9am ET)

Artificial Intelligence in Marketing

A virtual half-day event with IBM Watson, Adobe & Brian Solis exploring the latest technologies and strategies to harness the power of AI. Read More...

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Start predicting intent at any moment in the customer journey
Customer journey

Start predicting intent at any moment in the customer journey

6y Brian Solis

Start predicting intent at any moment in the custo...

To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance
Leadership

Real-time advisor brands: Mobile customers usher in a new age of AI assista...

6y Brian Solis

Real-time advisor brands: Mobile customers usher i...

Consumers expect a seamless personalized experience with brands that understand their needs. In an age of mobile commerce, connected consumers have le...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

10y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Engaging your customers through 'ignite moments'
Content & Experience

Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Generation novel: How to market to the new post-pandemic customer
Customer insights

Generation novel: How to market to the new post-pandemic customer

3y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing
Digital Leaders

The ClickZ Experience 2021: power your strategy with the world's greatest m...

3y Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”
Automation

Key Insights: Real marketing automation scares and CMOs distrust the data “...

4y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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ClickZ's Marketing Automation Summit available on demand
AI & Automation

ClickZ's Marketing Automation Summit available on demand

4y Mahir Prasad

ClickZ's Marketing Automation Summit available on ...

With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...

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[VIDEO] Keynote: The Future of Marketing Automation with Salesforce, Deloitte, Demandbase & Purple
Report | Marketing Automation

[VIDEO] Keynote: The Future of Marketing Automation with Salesforce, Deloit...

4y

[VIDEO] Keynote: The Future of Marketing Automatio...

In this closing keynote discussion, our expert panel (including Demandbase, Deloitte Digital, Purple and Salesforce) will break down their insights on...

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8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

4y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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How CMOs can drive growth through digital innovation
Digital Marketing

How CMOs can drive growth through digital innovation

4y DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Top 10 marketing-related AI thought leaders to follow
AI & Automation

Top 10 marketing-related AI thought leaders to follow

4y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy
Digital Advertising

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SE...

4y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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How customer behavior is helping Hyundai change the buying experience
Digital Transformation

How customer behavior is helping Hyundai change the buying experience

5y Jacqueline Dooley

How customer behavior is helping Hyundai change th...

"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...

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How Nestlé Waters uses marketing technology to drive growth
Digital Transformation

How Nestlé Waters uses marketing technology to drive growth

5y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Social Business: Shifting From Noun to Verb
Social

Social Business: Shifting From Noun to Verb

9y Michelle Killebrew

Social Business: Shifting From Noun to Verb

Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...

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One minute with: Hugo Benguesmia, Sublime Skinz
Insights

One minute with: Hugo Benguesmia, Sublime Skinz

9y Huw Jenkins

One minute with: Hugo Benguesmia, Sublime Skinz

Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...

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Digital Transformation in 2015
Marketing

Digital Transformation in 2015

10y Marko Muellner

Digital Transformation in 2015

What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...

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Uh-Oh…Looks Like We Might Have Lost the Customer
Media

Uh-Oh…Looks Like We Might Have Lost the Customer

10y Jeanniey Mullen

Uh-Oh…Looks Like We Might Have Lost the Customer

Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...

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Twitter Serves Up New Targeting Options for Small Brands
Social

Twitter Serves Up New Targeting Options for Small Brands

11y Matt Kapko

Twitter Serves Up New Targeting Options for Small ...

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...

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Content or Context - Which Is King?
Social

Content or Context - Which Is King?

11y Marko Muellner

Content or Context - Which Is King?

Great content in the right context should be the foundation of our content marketing strategies. Read More...

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Your Bucket List for 2013
Social

Your Bucket List for 2013

12y Dave Evans

Your Bucket List for 2013

The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Read More...

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How to Measure Social Media - and Show Results to the C-Suite
Social

How to Measure Social Media - and Show Results to the C-Suite

12y Nick Cifuentes

How to Measure Social Media - and Show Results to ...

Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...

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