Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...
View article“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...
View articleWith two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...
View articleIn this closing keynote discussion, our expert panel (including Demandbase, Deloitte Digital, Purple and Salesforce) will break down their insights on...
View resourceWe recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...
View articleIn the opening keynote discussion, our expert panel (including Mailchimp, SAP and McKinsey) will break down the current state of marketing automation....
View resourceIn our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...
View articleAs part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...
View articleImplementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...
View articleA virtual half-day event with Demandbase, Mailchimp & McKinsey exploring the latest technologies and strategies to harness the power of automation. Re...
View eventNearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...
View articleA detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...
View articleThe adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...
View articleDavid Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...
View articleTCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleEcommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...
View article63% of companies who out-compete their rivals use some form of Marketing Automation. The challenge for distributed enterprises – organizations with mu...
View resourceEmarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...
View articleForrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articlePFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...
View articleAI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...
View articleCustomers of today have a problem: they hate marketing, and it’s everywhere. This is a problem for ecommerce, as digital marketing is a huge part o...
View resourceIt’s no secret marketers know that automation is vital to their success and the success of their clients. In today’s fast-paced world, it often ...
View resourceAs the digital market grew more competitive, so did our clients. We could no longer point to keyword rankings and increased traffic and call it a day....
View resourceMaking a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...
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