Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
View articleHow to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...
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With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
View articleLeading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View articleThis morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...
View articleApp downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleGeofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...
View articleToday’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...
View articleWhile you can find some statistics about the slowing growth of apps, there’s also the realization that we’re more dependent on our mobile phones than ...
View articleA "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleVibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...
View articleConsumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...
View articleNearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleWhen frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...
View articleThink for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleA complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...
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