Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleCourtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...
View articleVideo remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleBy 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...
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The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleThe Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...
View articleToo often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...
View articleSpend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...
View article63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...
View articleMarketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...
View articleVideo marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...
View articleBy 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleDespite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...
View articleThe marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleShell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleTwitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
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