Tracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleIs it really the end for search engines? Find out why, in retrospect, the key to long-term survival still has everything to do with providing a great ...
View articleWill your favorite search engine still be around tomorrow? Danny takes a step back to provide some perspective on how the future may unfold. Read More...
View articleCan you admit you have more to learn? Well, the Link Mensch's Q&A is both a lesson in linking and humility. Read More...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
View articleIs it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Read More...
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Link popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...
View articleAre you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articlePaid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview o...
View articleJust what are doorway pages? And what lies beyond them? Has the search engine optimization (SEO) industry headed out the wrong door and down the wrong...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions a...
View articleBe careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those ranking...
View articleAre you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategie...
View articleFind out why Paul believes Yahoo! Business Express and LookSmart Express Submit listings are the two key and integral elements of any search engine op...
View articleFind out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them...
View articleThere is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Read More...
View articleIf we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...
View articleWhat's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engi...
View articleGoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...
View articleLink popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding lin...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articleThe Link Mensch tells you how to request a link. Complete with a sample link-request email and a list of everything it should contain. Read More...
View articleYou want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and wh...
View articleSo you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleAssessing link popularity is a technique that several search engines use in ranking sites for searchers. Google is the most well-known search engine t...
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