Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
View articleOn February 28, 2017, ClickZ presented the webinar 'Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand' in associat...
View articleInfluencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleIn part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important....
View articleIn 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals...
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Google is giving advertisers new ways to target users on YouTube. Read More...
View articleEvery year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...
View articleDating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...
View articleThis past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...
View articleIt’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...
View articleThese tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleBlack Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect...
View articleAlmost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...
View articleA trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...
View articleThe third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...
View articleMobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleThere has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134...
View articleHalloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s...
View articleIt’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the faste...
View articleToday we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleClick-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...
View articleWhen you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...
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