There are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View article"Talk to me." Just three little words. Taken out of context, they don’t mean much. However, if I (the consumer) utter them to you (the marketer) in so...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleImagine that you’re at your favorite online cheesecake store. You find what you’re looking for, add it to your shopping cart and click "buy." As you f...
View articleIt's a nasty ailment. It's deceptive, too. The worse you get it, the less you think you have it. Then one day, you wake up and realize what's happenin...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
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Our lives are drowning in the excess voice of others. TV, radio, billboards, catalogues and, of course, that most excessive of all voice-generators th...
View articleThink about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think abo...
View articleBaseball's declining in popularity because it doesn't happen fast enough. Hockey and wrestling, however, give you quick bursts of activity. And the sa...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleNick thinks it's a miracle that anyone ever buys anything online. As the months pass by, some e-commerce sites will win simply because they make shopp...
View articleOnce upon a time there were two web sites, each selling genuine Turkish carpets. The first site, PatsCarpets.com does everything right, 'forcing the n...
View articleA couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...
View articleLast week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...
View articleThis article starts by saying one thing. Then appears to say the opposite. And then attempts to make sense of the conflict. Here goes... If you want y...
View articleMajordomo is a community-supported free software program that automates the management of Internet mailing lists Read More...
View articleExtractor Pro 98 sends opt-in e-mail and works as a newsletter server, customer database manager, autoresponder, and contact management solution. Read...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleTopica features a number of services for e-mail list owners, including hosting and promoting lists. Read More...
View articleMyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for r...
View articleSome people shouldn't be allowed to use email. Maybe they can fire off messages to family and friends. But we need to take away distribution lists and...
View articleYou just sent 50,000 emails to your in-house opt in list asking them to click on a link. Over the next 48 hours, 2,500 people will click. And, you'll ...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleUntil now it's been ok to write your direct response emails any old way. But customers are flooded with email. So you have less of their attention. Ni...
View articleA couple of weeks back Nick described an imaginary online business selling chocolates. And he asked for help in figuring out how soon to get back to h...
View articleA couple of weeks back, Nick expressed his fears about a deluge of offline direct marketers hitting the online world all at the same time. That is, if...
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