Nick needs your help with some math in creating a pretend online chocolate business. He wants the site to get 'sticky,' but is in a quandary about per...
View articleIf you were thinking about opt-in, here's your chance to opt-out. Frequent concerns about privacy and unsolicited email have always been sizzling on t...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleDirect response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...
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Are you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...
View articleLast week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...
View articleMore than 90 percent of the US households with e-mail said they prefer regular, postal mail to e-mail when receiving bills, bank statements, or other ...
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleCreating high expectations is fine. Creating low expectations is okay too. What isn't okay is to create high expectations among your customers and the...
View articleBe sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...
View articleOf all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...
View articleIt's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...
View articleA couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...
View articleIf you are interested in expanding your brand through e-mail, Kathleen Burke has one word for you: "Database." But retailers need to make sense of tha...
View articleA while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...
View articleHow effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleAccording to research by Cognitiative Inc., one-third of consumers dislike sales-oriented e-mail so much they avoid the vendors that send it. Read Mor...
View articleNick proudly introduces the Iinternet's newest acronym: M.O.S.T. -- 'My Outstanding Service Team.' It's really how direct marketers can provide the hu...
View articleHow do you write email that cuts cleanly through the mumbo jumbo of mass marketing and enhances customer relations... while also boosting sales? Follo...
View articleThe desire for speed and convenience is great news for anyone selling on the web, because those are two things it can deliver quite easily. But the de...
View articleNick really believe in the importance of "being there" on your site. His premise was that if visitors don't get a sense that you're there at the "stor...
View articleWant to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleThere's a bunch of very aggressive retail sites selling at cost-plus-zero. And the "portailers" have this small advantage known as "reach." Is this th...
View articleWhat is direct marketing online, anyway? It's not about responding with a click, it's about starting a relationship. A relationship that could lead to...
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