How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

4y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

4y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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Boom or bust – Commerce strategies for navigating a global pandemic
Digital Marketing

Boom or bust – Commerce strategies for navigating a global pandemic

4y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Cardlytics’ spend report shows consumer spending beginning to recover
Data insights

Cardlytics’ spend report shows consumer spending beginning to recover

4y Jacqueline Dooley

Cardlytics’ spend report shows consumer spending b...

Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...

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How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in under two years
Analytics

How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in...

4y Jacqueline Dooley

How Cheetah Loyalty helped Donatos Pizza reach nea...

Cheetah’s VP of Global Loyalty and Sales explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program....

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19
Digital Advertising

The times, they are e-changin': How re-engagement has become more valuable ...

4y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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Major trends direct-to-consumer (DTC) brands should act on now
Digital Marketing

Major trends direct-to-consumer (DTC) brands should act on now

4y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

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Key insights: ClickZ benchmark survey, state of industry M&As, and more
Analytics

Key insights: ClickZ benchmark survey, state of industry M&As, and more

4y Kamaljeet Kalsi

Key insights: ClickZ benchmark survey, state of in...

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...

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Omnicanality can save stores from closing down during COVID-19
Digital Marketing

Omnicanality can save stores from closing down during COVID-19

4y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

4y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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How Natural Language Processing (NLP) is helping call centers get smart
AI & Automation

How Natural Language Processing (NLP) is helping call centers get smart

4y Sam O'Brien

How Natural Language Processing (NLP) is helping c...

RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19
AI & Automation

AI-based conversational analysis reveals that sales teams are holding stead...

4y Jacqueline Dooley

AI-based conversational analysis reveals that sale...

Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

4y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

4y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Four tips to guaranteeing B2B buyer loyalty in 2020
Digital Marketing

Four tips to guaranteeing B2B buyer loyalty in 2020

4y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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Breaking the monopoly: How to beat the Amazon effect with WordPress
Digital Marketing

Breaking the monopoly: How to beat the Amazon effect with WordPress

4y Yasmine Dehimi

Breaking the monopoly: How to beat the Amazon effe...

There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...

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8 questions to ask before replatforming your ecommerce ecosystem
Digital Transformation

8 questions to ask before replatforming your ecommerce ecosystem

4y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

4y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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4 ways a CPQ platform reduces sales team burnout
Disruptive MarTech

4 ways a CPQ platform reduces sales team burnout

4y Kevin Jackson

4 ways a CPQ platform reduces sales team burnout

KBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...

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Six principles for a world-class PIM strategy
Analytics

Six principles for a world-class PIM strategy

4y Dietmar Rietsch

Six principles for a world-class PIM strategy

Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Promises and pitfalls of voice technology in marketing
Disruptive MarTech

Promises and pitfalls of voice technology in marketing

4y Yulia Ryzhikh

Promises and pitfalls of voice technology in marke...

CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...

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Use shopper insights to avoid the holiday hangover
Digital Marketing

Use shopper insights to avoid the holiday hangover

4y Andrew Koperwas

Use shopper insights to avoid the holiday hangover

The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...

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Amazon CRO: Top three actionable tactics to boost sales today
Digital Marketing

Amazon CRO: Top three actionable tactics to boost sales today

4y Pratik Dholakiya

Amazon CRO: Top three actionable tactics to boost ...

Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

4y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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How predictive advertising is changing the future of digital marketing
Digital Advertising

How predictive advertising is changing the future of digital marketing

4y George Konidis

How predictive advertising is changing the future ...

Co-founder of Growing Search, George Konidis shares four brilliant ways businesses can amplify their marketing spend through predictive advertising. R...

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Nine brands innovating customer-centric retailing today
Digital Marketing

Nine brands innovating customer-centric retailing today

4y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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