From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...
View articleLars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...
View articleCOVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...
View articleFrom flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleInflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...
View article
Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleA detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...
View articleBrakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...
View articleWhile a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleAs COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...
View articleFrom an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...
View articleMeka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...
View articleHow global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. ...
View articleAI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...
View articleMarketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment. Read More...
View articleTom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...
View articleThe pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...
View articleSanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...
View articleMarketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...
View articleWe look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...
View articleDespite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...
View articleOlivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...
View articleHow Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...
View articleThe old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...
View articleRetail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View article