WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleToday it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many ta...
View articleContent marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
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GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve...
View articleMother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
View articleJoe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d ...
View articleManeesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleThe social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...
View articleIn September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...
View articleYou spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...
View articleDigital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike Norrish, Digital E...
View articleIt has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Co...
View articleAs things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...
View articleHigh performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...
View articleAlibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleThe concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...
View articleImagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to...
View articleIf you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of...
View articleThe importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline ...
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