Google, GA4, and the rising importance of data analytics
Analytics

Google, GA4, and the rising importance of data analytics

1y Jim Yu

Google, GA4, and the rising importance of data ana...

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite
Digital Leaders

Digital channel performance: Evangelizing and communicating with the C-Suit...

3y Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

3y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

4y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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The agile marketer: Building agility with technology and talent
Digital Marketing

The agile marketer: Building agility with technology and talent

4y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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How to set your first AI project up for success
AI & Automation

How to set your first AI project up for success

4y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

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Real-time digital insights & automation: Powering digital marketer’s performance
AI & Automation

Real-time digital insights & automation: Powering digital marketer’s perfor...

4y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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Seven ways to elevate your personal and professional SEO performance
Search

Seven ways to elevate your personal and professional SEO performance

7y Jim Yu

Seven ways to elevate your personal and profession...

In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals...

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2017: The Year of Machine Learning, Intelligent Content and Experiences
Media

2017: The Year of Machine Learning, Intelligent Content and Experiences

8y Jim Yu

2017: The Year of Machine Learning, Intelligent Co...

Digital (and in our case search and content) data holds the keys to marketing success. Read More...

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