Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights
AI & Automation

Key Insights: Market leaders on 2021, AI in advertising, and ecommerce high...

4y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

View article
How AI is simplifying the complexities of media planning
AI & Automation

How AI is simplifying the complexities of media planning

4y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

View article
How can technology help establish the ‘new’ workplace of tomorrow?
AI & Automation

How can technology help establish the ‘new’ workplace of tomorrow?

4y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

View article
Get the latest analysis and reports delivered to your inbox daily
Why aren’t marketers using automation tools to personalize websites?
AI & Automation

Why aren’t marketers using automation tools to personalize websites?

4y Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

View article
The rise of the automation powered agency
AI & Automation

The rise of the automation powered agency

4y Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

View article
Creative content and to meet pandemic holiday demands
AI & Automation

Creative content and to meet pandemic holiday demands

4y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

View article
Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing
AI & Automation

Tech Talk with MarketMuse: What a content intelligence solution can do for ...

4y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

View article
Saying goodbye to data friction with MessageGears and personalized messages at scale
AI & Automation

Saying goodbye to data friction with MessageGears and personalized messages...

4y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

View article
ClickZ's Marketing Automation Summit available on demand
AI & Automation

ClickZ's Marketing Automation Summit available on demand

4y Mahir Prasad

ClickZ's Marketing Automation Summit available on ...

With two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...

View article
5 ways retailers are using AI to improve conversions
AI & Automation

5 ways retailers are using AI to improve conversions

4y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

View article
The power of voice can help marketing teams capitalize on content
AI & Automation

The power of voice can help marketing teams capitalize on content

4y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

View article
8 key takeaways from ClickZ’s Marketing Automation Summit
AI & Automation

8 key takeaways from ClickZ’s Marketing Automation Summit

4y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

View article
How Miracle-Ear used conversational AI to reach customers during a pandemic
AI & Automation

How Miracle-Ear used conversational AI to reach customers during a pandemic

4y Jacqueline Dooley

How Miracle-Ear used conversational AI to reach cu...

Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Mirac...

View article
What leading consultants say about the usage of automation in marketing
AI & Automation

What leading consultants say about the usage of automation in marketing

4y Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

View article
5 leading providers of enterprise marketing automation solutions
AI & Automation

5 leading providers of enterprise marketing automation solutions

4y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

View article
Automation can free humans up to do human things
AI & Automation

Automation can free humans up to do human things

4y Norman Guadagno

Automation can free humans up to do human things

Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...

View article
Why CRM and automation platforms go hand in hand
AI & Automation

Why CRM and automation platforms go hand in hand

4y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

View article
How to choose marketing automation software
AI & Automation

How to choose marketing automation software

4y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

View article
How COVID-19 is affecting AI-based technology
AI & Automation

How COVID-19 is affecting AI-based technology

4y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

View article
How AI has evolved in the marketing industry – and where it’s headed next
AI & Automation

How AI has evolved in the marketing industry – and where it’s headed next

4y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

View article
Answering the call for greater privacy by tapping AI
AI & Automation

Answering the call for greater privacy by tapping AI

4y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

View article
Voice-enabled AI: Pioneering the contactless future
AI & Automation

Voice-enabled AI: Pioneering the contactless future

4y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

View article
5 ways AI to improving conversions for ecommerce businesses
AI & Automation

5 ways AI to improving conversions for ecommerce businesses

4y Joydeep Bhattacharya

5 ways AI to improving conversions for ecommerce b...

From leveraging predictive analytics to improve the product offerings to good inventory management and smart demand prediction, we look at five ways A...

View article
Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

View article
Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results
AI & Automation

Intelligent chat isn’t one-size-fits-all: Three use cases that drive real r...

4y Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

View article
Using AI in sales to get ahead of the game
AI & Automation

Using AI in sales to get ahead of the game

4y Tom Castley

Using AI in sales to get ahead of the game

Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...

View article
Five ways to drive revenue with creative automation
AI & Automation

Five ways to drive revenue with creative automation

4y Miha Mikek

Five ways to drive revenue with creative automatio...

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read More...

View article
1 2 3 4 9