Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleFor marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...
View articleAccording to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View article
We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleRequirements gathering is an essential part of every marketing automation platform migration. In this article, we walk through how to make it a cross-...
View articleToday’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...
View articleB2B marketers looking to develop relationships with buyers at all stages of the sales funnel are using marketing automation to create highly personali...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleIn this episode, we spoke with Parry Malm, CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & comm...
View articleAutomation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...
View articleAll last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...
View articleAs you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...
View articleCart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleJust as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...
View articleThere was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...
View articleThread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleEmail isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...
View articleAt times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...
View article