Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA
Digital Advertising

Using psychology to improve online advertising with Jim Hodgkins, MD of Vis...

7y Sam Lawson

Using psychology to improve online advertising wit...

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to cre...

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Ben Williams – Adblockers and the future of online advertising
Digital Advertising

Ben Williams – Adblockers and the future of online advertising

8y nell

Ben Williams – Adblockers and the future of online...

Adblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 5...

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Zack Sullivan – The future of online advertising
Digital Advertising

Zack Sullivan – The future of online advertising

8y Sam Lawson

Zack Sullivan – The future of online advertising

In Episode 11 we talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publish...

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What are the biggest obstacles to programmatic advertising?
Data insights

What are the biggest obstacles to programmatic advertising?

8y Rebecca Sentance

What are the biggest obstacles to programmatic adv...

The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...

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