With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...
View articleIn a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...
View articleBy 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
View articleExperts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...
View articleCOVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...
View articleDeloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...
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Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...
View articleSeismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...
View articleAcoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...
View articleAfter a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...
View articleRich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going...
View articleWondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy. Read More...
View articleFuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...
View articleOne-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...
View articleJeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...
View articleThe top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...
View article2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...
View articleNo one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good. New shops popped up either due to unemploy...
View article2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...
View articleThe Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...
View articleClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...
View articleHow the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleThe newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read Mo...
View articleThe world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...
View articleIn the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...
View articleAs we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...
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