Netflix’s next challenge – Retaining the connected customers
Content

Netflix’s next challenge – Retaining the connected customers

4y Calvin Carter

Netflix’s next challenge – Retaining the connected...

Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read More...

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Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers
Content

Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

4y Barry Levine

Getty Images’ new ‘Visual GPS’ report finds four ‘...

New report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...

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How Netflix is helping brands harness the power of interactive content
Brand awareness

How Netflix is helping brands harness the power of interactive content

4y Moti Cohen

How Netflix is helping brands harness the power of...

Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...

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Is your company podcast even successful?
Content

Is your company podcast even successful?

4y Sam Balter

Is your company podcast even successful?

HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...

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8 tips to speed up WordPress performance
Content

8 tips to speed up WordPress performance

4y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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Four tips to maximize content creation for personalization
Content

Four tips to maximize content creation for personalization

4y Mukund Ramachandran

Four tips to maximize content creation for persona...

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...

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Connecting the dots in the customer journey
Content

Connecting the dots in the customer journey

4y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"
Content

48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

5y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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From CMS to CXP: What the future of content management will look like
Content

From CMS to CXP: What the future of content management will look like

5y Matthew Baier

From CMS to CXP: What the future of content manage...

"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...

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New report: SEO and Content Marketing jobs see salary boosts in 2019
Content

New report: SEO and Content Marketing jobs see salary boosts in 2019

5y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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Ten questions to evaluate an enterprise CMS provider
Content

Ten questions to evaluate an enterprise CMS provider

5y Matthew Baier

Ten questions to evaluate an enterprise CMS provid...

Contentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...

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Research: How the human body can predict what makes content go viral
Analytics

Research: How the human body can predict what makes content go viral

5y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

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The Spotify effect: Personalize content experiences to engage prospects
AI & Automation

The Spotify effect: Personalize content experiences to engage prospects

5y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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Keeping content evergreen: The importance of self-reference and timeless topics
Content

Keeping content evergreen: The importance of self-reference and timeless to...

5y Dmytro Spilka

Keeping content evergreen: The importance of self-...

Top articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...

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Viral marketing: Lessons from the world record egg
Content

Viral marketing: Lessons from the world record egg

5y Muradul Islam

Viral marketing: Lessons from the world record egg

A picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...

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Content marketing performance metrics: 8 things to measure
Content

Content marketing performance metrics: 8 things to measure

5y Lucy Barret

Content marketing performance metrics: 8 things to...

89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...

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Six examples of digital storytelling consumers care about
Content

Six examples of digital storytelling consumers care about

5y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

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How to streamline marketing localization in 7 steps    
Content

How to streamline marketing localization in 7 steps    

5y Matt Harris

How to streamline marketing localization in 7 step...

Localization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...

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How content automation will impact the way we work
Content

How content automation will impact the way we work

5y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers
Content

Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding co...

5y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

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4 expert predictions for demand generation in 2019
Content

4 expert predictions for demand generation in 2019

6y Pius Boachie

4 expert predictions for demand generation in 2019

Deliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...

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Five marketing myths debunked for 2019
Content

Five marketing myths debunked for 2019

6y Alex Jones

Five marketing myths debunked for 2019

Busting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...

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Microsites could revolutionize your digital presence in 2019
Content

Microsites could revolutionize your digital presence in 2019

6y Emily Alford

Microsites could revolutionize your digital presen...

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...

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Microsites: how to use them to shake up your digital presence in 2019
Content

Microsites: how to use them to shake up your digital presence in 2019

6y Emily Alford

Microsites: how to use them to shake up your digit...

Microsites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...

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State of the content marketing landscape
Content

State of the content marketing landscape

6y Tereza Litsa

State of the content marketing landscape

Content marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers
Content

Here’s how businesses can leverage digital content to engage with prospecti...

6y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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The modern marketer: Brand building vs. performance marketing
Content

The modern marketer: Brand building vs. performance marketing

6y Marissa Tarleton

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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