What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleFacebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
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Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...
View articleAs more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...
View articleSocial media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleYouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...
View articleWith more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...
View articleSnapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...
View articleThe vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...
View articleSnapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...
View articleThe rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...
View articleClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...
View articleWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleKeeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...
View articleDespite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View articleAs well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleOnly a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
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